Brand integrity is a fragile thing, so it needs to be treated as such. This corporate guideline aims to give you the essentials elements for your communication on our brand, in respect with our values. Grab only the brand elements you need or download the complete Louis Latour brand package in a single .zip file.




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Our main logotype. For any type of document. Our most recognizable graphic.
Use : on a white surface



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Our main logotype in contrast (refer to the primary and secondary colours).
Use : to place on a monochrome surface



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The tower element alone. Can be combined with the typographic logo.
Use : for graphic purpose



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Header «Maison Fondée», for all kinds of layouts and documents.
Use : to place on a monochrome surface




Louis Latour Color Palettes

Louis Latour Color

These colours, represent well our universe : the domain, the wines, our presence in Burgundy and beyond.
Use: for text coloring and/or for coloring large flat areas, banners, covers etc...

Louis Latour Color

Blue, Gold and brown. These colours value our rich history and our profound link to the terroir of Burgundy.
Use: occasionally as color for elements, UI, text and small flat areas.



Louis Latour Font


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Futura is timelessly modern; it expresses strength, elegance, and conceptual clarity.
Use : Print & digital in modern style


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While inspired by the past, Arno Pro is distinctly contemporary in both appearance and function.
Use : Print & digital in traditional style




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A wide, squarish gothic with small hairline serifs. In capitals only, it should be used for headings and key words.
Use : Print & digital and preferably for headlines


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A modern sanserif with classical proportions. Clean, warm, it's a great font to structurate idea on a presentation.
Use : Digital presentation




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Our original font, recreated in 2019 from our historical labels, it can now be used as a regular font.
Use : Print & Digital for headlines and key wording





Louis Latour Portrait


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Our selection of official and recent portrait of Louis-Fabrice Latour, chairman and owner of Maison Louis Latour. A short biography is also included in the download package.



Louis Latour Photo Selection



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A selection of must have photos from Burgundy and behond in order to illustrate your various communications on our history, values, vineyard, facility, products...



Louis Latour Packshot


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Our modern, clean, professional high resolution packshots. You will find them in jpeg 300dpi in the download package. They are also available in png directly on the wine section of our website.



Elements



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The background light paper texture that we use on our website and elsewhere online.
Use : background for digital media


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Our social media "widget", it showcase our username on Instagram, Facebook, Twitter and Youtube.
Use : print & digital media